sustainability

By selling what already exists, we avoid harmful manufacturing. 

That makes us the most sustainable brand on earth. #HarmlessFashion

bad news

Fashion is the second-most polluting industry in the world.

The dark truth is every newly manufactured item any of us buys contributes to melting ice caps, horrific natural disasters, and a general “don’t give a f*ck” mentality that landed us all in this precarious situation in the first place. 

 The equivalent of one garbage truck of textiles is landfilled or incinerated every second.*

*Source: Ellen MacArthur Foundation: Make Fashion Circular

good

news

If everyone bought ONE used item instead of a new item this year it would save...

Source: Green Story Environmental Study


5.7B lbs of CO2 emissions 

equivalent to taking a 500,000 cars off the road 



25B gallons of water

enough for 500 million showers



449M lbs of waste

 equivalent to the weight of one million polar bears