By selling what already exists, we avoid harmful manufacturing.
That makes us the most sustainable brand on earth. #HarmlessFashion
Fashion is the second-most polluting industry in the world.
The dark truth is every newly manufactured item any of us buys contributes to melting ice caps, horrific natural disasters, and a general “don’t give a f*ck” mentality that landed us all in this precarious situation in the first place.
The equivalent of one garbage truck of textiles is landfilled or incinerated every second.*
*Source: Ellen MacArthur Foundation: Make Fashion Circular
If everyone bought ONE used item instead of a new item this year it would save...
Source: Green Story Environmental Study
5.7B lbs of CO2 emissions
equivalent to taking a 500,000 cars off the road
25B gallons of water
enough for 500 million showers
449M lbs of waste
equivalent to the weight of one million polar bears