Bad news

Fashion is the second-most polluting industry in the world. 

The dark truth is every newly manufactured item any of us buys contributes to melting ice caps, horrific natural disasters, and a general “don’t give a fuck” mentality that landed us all in this precarious situation in the first place.  

The equivalent of one garbage truck of textiles is landfilled or incinerated every second.*

Good news

If everyone bought ONE used item instead of a new item this year it would save**

5.7B lbs of CO2 emissions, equivalent to taking a 500,000 cars off the road 

449M lbs of waste, equivalent to the weight of one million polar bears

25B gallons of water, enough for 500 million showers

11B kWh of energy, enough to light up the Eiffel tower for 141 years


*Source: Ellen MacArthur Foundation: Make Fashion Circular

**Source: Green Story Environmental Study