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Our Values

confidence, not just clothes

We insist, don't buy what you won't wear. If there's a trace of self-doubt that you'll actually wear something, we urge you not to buy that item. For online shoppers, we offer free shipping and returns to make sure you keep only what you're excited to wear. When you do, you won't be able to avoid compliments. Compliments build confidence and that's why we started this brand. 

a brand you can trust 

From our stylists to the exec team, we are a young, diverse group, committed to staying authentic, but relatable. Whether you consider yourself preppy, punk, chic, or all three, we are passionate about helping you find pieces that you're excited to wear.  Sign up for emails to hear about the launch of online personal styling.

make it easy

We learned that wearing one-of-a-kind clothing builds self confidence. We make it easy to access by curating the most badass, relevant, clean and cool pieces from decades worth of fashion. When there's only one of each, and a few, on-point picks come right to your inbox (or fitting room), it's even easier. Sign up for our newsletter to hear about the launch of our personal styling technology.

save the planet 

Whether you know a lot or a little about the state of our environment, you know it's bad news. The equivalent of one garbage truck of textiles is landfilled or incinerated every second.* Fashion is the second-most polluting industry in the world. Hats off to the brands with eco-conscious manufacturing processes, but there will never be a way to shop more sustainably than buying secondhand. Every recycled item you buy makes a real positive impact. How big? Learn more here.

*Source: Ellen MacArthur Foundation: Make Fashion Circular

give back

We are, and always have been, a philanthropic company. We believe in giving our team a platform for working toward greater good, beyond the emotional and environmental benefits of proliferating our brand. We believe in giving you a place to shop where it feels good.  We donate clothes to people in need, often in disaster relief areas. We also work with several organizations like Active Minds, the Crohn's & Colitis Foundation and the MS Society. 


There's so little in life that we can control. Everyday, you wake up and choose your attitude. You choose what you want to wear. Do you. We make it easy to wear clothes that only you will have so that you can honor your unique self every day. Further, we just sell clothes. Not men's and women's, just clothes. We are also working hard to be increasingly size inclusive, so that everyone can join this party.